• Karen Choy

    A blog about new discoveries, social media, online marketing, technology, books, and things I learn from.

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Kanye West Vs. Taylor Swift

Millions tuned in to the MTV VMAs last night. By now if you haven’t seen the Kanye West/ Taylor Swift event firsthand, you’ve probably heard about it. Not only was Kanye’s behavior rude and obnoxious but it created great publicity. Although it may not have been a positive message, this man truly knows how to create a buzz around himself and his brand.

Almost 4% of all tweets last night were about Kanye West. According to Trendrr within an hour of the incident, 293,024 tweets went out regarding this event.

Kanye left the VMAs early that night and his apologies were posted all over the net. You can’t continue to do idiotic things and then apologize for it and expect America to forgive you. (Like the time when he said “George Bush hates Black people!”)

This is what he posted on his blog 9/14:
“I feel like Ben Stiller in “Meet the Parents” when he messed up everything and Robert De Niro asked him to leave… That was Taylor’s moment and I had no right in any way to take it from her. I am truly sorry.”

There is speculation now that the whole incident could have been staged, but staged or not it’s got young America talking and what’s a better way of spreading brand awareness in the entertainment world than creating controversial publicity.

Kanye has got a lot of people riled up and very angry. Subconsciously or not, his intentions were very smart, yet his actions were very stupid. Way to go Kanye…