Book Review: Inbound Marketing

Inbound Marketing was written by the founders of Hubspot, Dharmesh Shah and Brian Halligan.  If you are new to online marketing this is the book I would recommend you start with. It gives you all the basics and explains how inbound marketing works in plain English. There are steps and checklists throughout the book designed to simplify and to help you keep organized with the lessons taught. At the end of each chapter you are presented with a case study and tips on how to track your progress. Many people struggle with the issue of tracking social media. If you are one of these people here are 5 Social Media Monitoring Tools you should check out from The Online Marketing Blog.

Inbound Marketing is organized similarly to the theologies preached by Hubspot: get found, convert, and analyze. The book is broken down into four parts:

  • Part 1: Inbound Marketing gives an introduction to what online marketing is and a brief explanation of how it works.
  • Part 2: Get Found By Prospects explains how to promote your site and how to get your site to be seen by as many people as possible. It also talks about on-page and off-page SEO.
  • Part 3: Converting Customers shows you how to convert visitors and prospects to leads, and leads into customers.
  • Part 4: Make Better Decisions ties in the loose ends and explains additional things you can do and work on.

At the end of the book there is a section full of tips for startups which I would think is extremely useful to companies who have yet to get a grasp on the whole social media and online thing. Essentially, this book shows you how to get Google, social media, and blogs on your side and teaches you to use them effectively. Even if you already know about inbound marketing, this is still a great book to have as a reference or just for brushing up on. Like the title states, Inbound Marketing is here to help you get found with the use of search engines, social media, and blogs.

Happy New Year!

I know… I’m a bit behind. Thought I’d share anyway.

Anti Theft Sandwich Bag

Ever have your lunch disappear in the company fridge? Well, here’s a great idea that should help stop that from happening again.  

Let me know how it goes. =)

Black Friday: more like Black Weekend

The day that gives everyone an excuse to buy what they’ve been wanting, need, or didn’t know they needed. The day that gives me a rush, fills my heart with joy, and then empties my wallet leaving me bittersweet. I now understand why that Friday is Black.

 Is it just me or did anyone else notice that this year’s Black Friday was a bit different from the last? Not only were the deals and savings not as shocking as they use to be, but Black Friday had turned into Black Saturday, Sunday, Thursday… or hell, Black Week!

I suppose it’s cause many major department stores were counting on those couple days to raise their end of the year sales, hoping it’ll make up for the many months of decreased sales compared to years before. It’s a smart move since many people don’t want to deal with the headache and the crowds of that day. Since deals were now prolonged, other less avid shoppers were also enticed by the lure of Black Friday deals thus leading to more sales. Stores like Target advertised that there deals would go beyond morning and will be there whether you line up at 4am or you stop by before dinner at 6pm. Deals lasted the entire day. Heck some of them even last until January. Since this day was extended, that’s probably why the deals were reduced. What do you think?

Happy Thanksgiving!

Tomorrow when you gather around the table, ready for a Thanksgiving’s feast take a momment to be thankful for all that you have. Be thankful for the loved ones in your life, be thankful for every day that God has given you, be thankful for the food that is on the table, and be thankful that you are sharing this momment with those around you. Realize that you are truley blessed. Happy Thanksgiving!

8 Ways to Kill an Idea

created by Scott Campbell

Cell Phones and its relationship to Brain Cancer

I was watching Dr. Oz last night and he explained that there has been a link between cell phones and brain cancer. To summarize:

  • using your cell phone can possibly give you brain cancer/ tumors
  • If you have it in your pocket and use a bluetooth, it is delivering radiation to your lower organs and bonemarrow.  It has even been proven to lower sperm count.
  • Best thing to do is keep it in ur purse or “man bag” and use the “oldschool” handsfree headset instead of a bluetooth, which also delivers signals (and therefore radiation).
  • There’s more radiation delivered when there is less reception because the signals sent out are even stronger.

Watch the episode here.

“According to experts, when a connection is established with a cell phone and cell phone tower, it results in the creation of electromagnetic radiation. Since we always hold the phone against our ear while talking, this radiation tends to penetrate in the brain. However, the risk of getting brain cancer is more in people who make heavy use of this device. Based on reports, very soon the World Health Organization will also announce that few types of brain cancer and tumors can be caused due to long term use of cell phones. Between the years 2000 to 2004, a study was conducted in 13 countries on over 12,800 people and it was concluded that if an individual uses mobile phones continuously for 10 years or more, brain tumor risks increase to a great extent.”

Health Blog