• Karen Choy

    A blog about new discoveries, social media, online marketing, technology, books, and things I learn from.

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Harry Potter: An Example That Marketing Is Viral

Today I ran into a person who told me blogs do not work and that Facebook and Twitter are only occupied by young folks. As this is our first post, I find this an appropriate topic and hopefully an ironic one.

When Harry Potter’s Wizarding World was first announced, only 7 people knew about this. These 7 people blogged and discussed this exciting new project to the world. Within 24 hours 350,000,000 have already heard of Harry Potter’s Wizarding World at Universal Studios. Tell me viral marketing is nonexistent! I dare you. (But of course it is all about the content.)

Now to address his second statement… Facebook and Twitter are only for young people…? Who is this guy?!