Book Review: Inbound Marketing

Inbound Marketing was written by the founders of Hubspot, Dharmesh Shah and Brian Halligan.  If you are new to online marketing this is the book I would recommend you start with. It gives you all the basics and explains how inbound marketing works in plain English. There are steps and checklists throughout the book designed to simplify and to help you keep organized with the lessons taught. At the end of each chapter you are presented with a case study and tips on how to track your progress. Many people struggle with the issue of tracking social media. If you are one of these people here are 5 Social Media Monitoring Tools you should check out from The Online Marketing Blog.

Inbound Marketing is organized similarly to the theologies preached by Hubspot: get found, convert, and analyze. The book is broken down into four parts:

  • Part 1: Inbound Marketing gives an introduction to what online marketing is and a brief explanation of how it works.
  • Part 2: Get Found By Prospects explains how to promote your site and how to get your site to be seen by as many people as possible. It also talks about on-page and off-page SEO.
  • Part 3: Converting Customers shows you how to convert visitors and prospects to leads, and leads into customers.
  • Part 4: Make Better Decisions ties in the loose ends and explains additional things you can do and work on.

At the end of the book there is a section full of tips for startups which I would think is extremely useful to companies who have yet to get a grasp on the whole social media and online thing. Essentially, this book shows you how to get Google, social media, and blogs on your side and teaches you to use them effectively. Even if you already know about inbound marketing, this is still a great book to have as a reference or just for brushing up on. Like the title states, Inbound Marketing is here to help you get found with the use of search engines, social media, and blogs.


I am a Social Media Expert…

A Social Media Expert… how can you become one too? You see it on many profiles and you hear it announced on podcasts… but how and who gave these people this title and where can I get one too???

I often see profiles on social networking sites and bloggers, who are self-proclaimed social media experts. As you look more deeply into that person’s content and personal sites you realize, “Hey if this person is an expert then I must be an uber expert. I should really tell people what I know.”

So based on my research, I have devised a plan that will make you an expert in less than two days:

1. Own a blog – Congrats you are now a blogger!
Now tell people exactly what is on your mind at the moment; typically something about how you don’t really know what to say and it’s your first post.

2. If you haven’t already, sign up for Myspace and Facebook. Post an awesome picture of yourself. Invite and add everyone from your gmail emailing list to be your friend.

3. Sign up for a Twitter account and update with something along that lines of: “Hello! This is my first tweet.” Consider uploading a cartoon avatar of yourself. Follow everyone you see and message them all to view your blog. If you do not notice any new comments within 24 hours, direct message and tweet those same people in increments of 30 minutes. Keep this up for as long as you can. (You are quite the networker!)

4. Announce to the world that you are now a social media expert! Post it as the 1st sentence on every one of your online profiles.

5. Congratulations! Now smile,  because you are part of an elite group of social media gurus. Yay!

note: Sense the sarcasm?