Inbound Marketing was written by the founders of Hubspot, Dharmesh Shah and Brian Halligan. If you are new to online marketing this is the book I would recommend you start with. It gives you all the basics and explains how inbound marketing works in plain English. There are steps and checklists throughout the book designed to simplify and to help you keep organized with the lessons taught. At the end of each chapter you are presented with a case study and tips on how to track your progress. Many people struggle with the issue of tracking social media. If you are one of these people here are 5 Social Media Monitoring Tools you should check out from The Online Marketing Blog.
Inbound Marketing is organized similarly to the theologies preached by Hubspot: get found, convert, and analyze. The book is broken down into four parts:
Part 1: Inbound Marketing gives an introduction to what online marketing is and a brief explanation of how it works.
Part 2: Get Found By Prospects explains how to promote your site and how to get your site to be seen by as many people as possible. It also talks about on-page and off-page SEO.
Part 3: Converting Customers shows you how to convert visitors and prospects to leads, and leads into customers.
Part 4: Make Better Decisions ties in the loose ends and explains additional things you can do and work on.
At the end of the book there is a section full of tips for startups which I would think is extremely useful to companies who have yet to get a grasp on the whole social media and online thing. Essentially, this book shows you how to get Google, social media, and blogs on your side and teaches you to use them effectively. Even if you already know about inbound marketing, this is still a great book to have as a reference or just for brushing up on. Like the title states, Inbound Marketing is here to help you get found with the use of search engines, social media, and blogs.
The day that gives everyone an excuse to buy what they’ve been wanting, need, or didn’t know they needed. The day that gives me a rush, fills my heart with joy, and then empties my wallet leaving me bittersweet. I now understand why that Friday is Black.
Is it just me or did anyone else notice that this year’s Black Friday was a bit different from the last? Not only were the deals and savings not as shocking as they use to be, but Black Friday had turned into Black Saturday, Sunday, Thursday… or hell, Black Week!
I suppose it’s cause many major department stores were counting on those couple days to raise their end of the year sales, hoping it’ll make up for the many months of decreased sales compared to years before. It’s a smart move since many people don’t want to deal with the headache and the crowds of that day. Since deals were now prolonged, other less avid shoppers were also enticed by the lure of Black Friday deals thus leading to more sales. Stores like Target advertised that there deals would go beyond morning and will be there whether you line up at 4am or you stop by before dinner at 6pm. Deals lasted the entire day. Heck some of them even last until January. Since this day was extended, that’s probably why the deals were reduced. What do you think?
Tomorrow when you gather around the table, ready for a Thanksgiving’s feast take a momment to be thankful for all that you have. Be thankful for the loved ones in your life, be thankful for every day that God has given you, be thankful for the food that is on the table, and be thankful that you are sharing this momment with those around you. Realize that you are truley blessed. Happy Thanksgiving!
I was watching Dr. Oz last night and he explained that there has been a link between cell phones and brain cancer. To summarize:
using your cell phone can possibly give you brain cancer/ tumors
If you have it in your pocket and use a bluetooth, it is delivering radiation to your lower organs and bonemarrow. It has even been proven to lower sperm count.
Best thing to do is keep it in ur purse or “man bag” and use the “oldschool” handsfree headset instead of a bluetooth, which also delivers signals (and therefore radiation).
There’s more radiation delivered when there is less reception because the signals sent out are even stronger.
“According to experts, when a connection is established with a cell phone and cell phone tower, it results in the creation of electromagnetic radiation. Since we always hold the phone against our ear while talking, this radiation tends to penetrate in the brain. However, the risk of getting brain cancer is more in people who make heavy use of this device. Based on reports, very soon the World Health Organization will also announce that few types of brain cancer and tumors can be caused due to long term use of cell phones. Between the years 2000 to 2004, a study was conducted in 13 countries on over 12,800 people and it was concluded that if an individual uses mobile phones continuously for 10 years or more, brain tumor risks increase to a great extent.”
Don’t know what to do for NYE yet? Here’s a suggestion. I already got my tickets! Make sure wherever you decide to go, get tickets early and plan your rides. You don’t want to buy a overpriced last minute ticket, be stuck in mad traffic, or get pressured to be the DD.
Get set for an amazing end to 2009 as we bring you the most anticipated event of the year- the sophisticated, fun & upscale A.List New Year’s Eve Ball at the luxurious Westin St. Francis!
This glitzy, landmark event truly embodies what this great city of San Francisco has to offer. Come experience for yourself the exciting and diverse mix of music, fashion, art, culture, sophistication & charitable causes as we take you into 2010 in style at the largest and most amazing event in town – “Passport to the World” NYE Spectacular!”
Travel the world in just one night as you venture through 10 different areas while experiencing different entertainment in each! 3000+ balloons in the midnight balloon drops, and the largest dance floor in SF in the main USA themed room!
Ticket Name
Ticket Price
General Admission
$95.00
VIP Admission
$135.00
VIP Table – European Room
$250.00
VIP Table – USA Room
$300.00
VIP Table – USA Room, Dance Floor
$400.00
Featuring all of the following:
* Large theme-based props/decorin each of the main rooms * Hosted bar where all of your beverages are included
* 15 of San francisco’s best dj’s spinning your favorite music
top40 | hip hop | house | mashup | international | alternative | 70s-90s
* Fashion Show on the runways in the USA room
* Great live band playing both covers and originals * Live Bands rockin’ it out
* Stiltwalkers & Exhibitionists performing up high
* Live Art being painted right before your very eyes
October (aka. Breast Cancer Awareness Month) has just ended and I found it appropriate to share this short slide presentation. Here are a few marketing lessons that we can all take away from the success of the Pink Ribbon Campaign. This was created by Rohit Bhargava who blogs at Influential Marketing Blog.
I just attended a webinar today hosted by Crexendo. They offer a free analysis report of your website.
Parker Garlitz, President of Garlitz Consulting, LLC and VP of Living Whole Foods, Inc. was the speaker. Here are a few things I found interesting:
About a dozen websites score a Google Page Rank of 10/10
ex – Govenmernt websites, Cnn, Google
How many are PR 9/10? Out of the trillion webpages out there, several dozen rank as a 9.
ex – Amazon.com, Bing, Yahoo
Several Hundred rank 8/10
ex – ebay
about 98% of the web has a PR of 0
What if it says that your Page Rank is Unavailable?
This happens to most newly created pages. That doesn’t mean that your page is a 0. It just means that your page is not indexed yet or google can’t find it.
For example, if u have a secured page like a shopping cart, the ranking will not be available. Spiders have probably been instructed by the robot.txt, created by your webmaster, to not crawl that page.
Inbound Marketing was written by the founders of Hubspot, Dharmesh Shah and Brian Halligan. If you are new to online marketing this is the book I would recommend you start with. It gives you all the basics and explains how inbound marketing works in plain English. There are steps and checklists throughout the book designed to simplify and to help you keep organized with the lessons taught. At the end of each chapter you are presented with a case study and tips on how to track your progress. Many people struggle with the issue of tracking social media. If you are one of these people here are 5 Social Media Monitoring Tools you should check out from The Online Marketing Blog.
Is it just me or did anyone else notice that this year’s Black Friday was a bit different from the last? Not only were the deals and savings not as shocking as they use to be, but Black Friday had turned into Black Saturday, Sunday, Thursday… or hell, Black Week!
“According to experts, when a connection is established with a cell phone and cell phone tower, it results in the creation of electromagnetic radiation. Since we always hold the phone against our ear while talking, this radiation tends to penetrate in the brain. However, the risk of getting brain cancer is more in people who make heavy use of this device. Based on reports, very soon the World Health Organization will also announce that few types of brain cancer and tumors can be caused due to long term use of cell phones. Between the years 2000 to 2004, a study was conducted in 13 countries on over 12,800 people and it was concluded that if an individual uses mobile phones continuously for 10 years or more, brain tumor risks increase to a great extent.”
